Cannes Lions - Bronze Lion Press
Wave Festival - Silver Press
Wave Festival - Silver Outdoor
The A6 allroad quattro is one of the most luxurious Audi cars. But it is also an off-road model. How to encourage potential clients to buy such an expensive car and put it into muddy-nature unapologetically? We used a universal truth: the closer you get to nature in big cities, the higher the real estate prices turn. We connected this logic to our car. Luxury has everything to do with nature.