PEDRO ROSA \ INTEGRATED CREATIVE DIRECTOR & ART DIRECTOR in London, UK

Hi. I am a Brazilian-born CD/AD based in London who believes that simple-brave concepts and passionate craft are the best way to bring culture-changing ideas to life. In any imaginable platform. I have been working in some of the coolest agencies of the world throughout my career, learning from some of the coolest people. Leading and collaborating with teams to create and produce fully integrated and non-traditional campaigns for regional and global clients such as Volkswagen, Audi, Fiat, Jeep, Esso, IKEA, Apple, Stella Artois, Coca-Cola, Adidas, Bayer, Telefonica, Visa and Unilever (Sure/Rexona global). And my work has been recognised by all of the industry's major awards.

At Lew'Lara\TBWA, I helped the agency win the pitch for Esso to relaunch the brand in Brazil and the network to win the pitch for Visa’s global account. At AlmapBBDO, I was part of the team led by Marcello Serpa and Luiz Sanches when the agency was named "The Agency of the Year in Cannes" for second and third times in its history. At Leo Burnett Tailor Made, I collaborated in the campaign that was responsible for launching the Jeep brand in Brazil in 2015. At Mother, I took part in "One of the most memorable ads from Ikea's 30 years history in the UK" according to Campaign, with the ad "Lion Man", helping the brand to become "Creative Marketer of the Year 2017”.

I was wandering around Soho the other day and I saw the guy that stars Jon Snow in GoT in a black cab. It was when I realized I was right in front of a pub called Jon Snow. That was a special day for a guy that is a fan of pubs like I am.

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RECOGNITION

D&AD

Graphite Pencil Outdoor 2012 - Volkswagen Beep-Beep

Wood Pencil Crafts for Advertising 2013 - Volkswagen Truck Driver

Wood Pencil Crafts for Advertising 2013 - Volkswagen Old Lady

Graphite Pencil TV & Cinema Campaigns 2014 - Volkswagen Mirrors

Wood Pencil Press Campaigns 2015 - Volkswagen Mirrors

Graphite Pencil Media 2016 (Use of Events) - ABTO Donation Badges

Wood Pencil Media 2016 (Use of PR) - ABTO Donation Badges

Wood Pencil Writing for Advertising 2016 (Poster) - Jeep Dont's

CANNES LIONS

Silver Lion Media 2010 - Esso Flannel Cover

Bronze Lion Media 2010 - Akatu Exclusive Beach

Bronze Lion Outdoor 2010 - Akatu Exclusive Beach

Silver Lion Press (Crafts Art Direction) 2013 - Audi Collection

Bronze Lion Press 2014 - Audi Luxury Maps

Bronze Lion Press 2015 - Jeep Refuel Campaign

Bronze Lion PR 2015 - (Lions Health) ABTO Donation Badges

23 Shortlists 2005 - 2015

THE ONE SHOW

Merit 2010 - Akatu More is Less Campaign

Merit 2010 (Design) - Akatu More is Less Campaign

Merit 2011 (Integrated Campaign) - Akatu Exclusive Beach

Merit 2011 (Out of home) - Akatu Exclusive Beach

Merit 2012 - Volkswagen Beep-Beep

Merit 2012 - Peixe Urbano Money Machine

Merit 2015 TV & Cinema - Volkswagen Mirrors (Elevator)

Merit 2016 Cross Platform - ABTO Donation Badges

Merit 2016 Direct - ABTO Donation Badges

Bronze Pencil 2016 Outdoor - ABTO Donation Badges

Merit 2016 Print & Outdoor Full Pg or Spread Single - Jeep Refuel to Barcelona

Merit 2016 Print & Outdoor Full Pg or Spread Single - Jeep Refuel to lstanbul

Merit 2016 Print & Outdoor Full Pg or Spread Single - Jeep Refuel to New York

Bronze Pencil 2016 Print & Outdoor Full Pg or Spread Campaign - Brasil Kirin 0% Alcohol

Merit 2016 Print & Outdoor Posters Campaign - Brasil Kirin 0% Alcohol

CLIO AWARDS

Silver Healthcare 2015 - ABTO Donation Badges

Bronze Out of Home 2015 - ABTO Donation Badges

ADC

Bronze Cube Press 2016 - Jeep Refuel Campaign

LIA

Silver Film 2013 - Volkswagen Mirrors

ANDY AWARDS

Bronze Press 2016 - Jeep Refuel Campaign

WAVE FESTIVAL

Grand Prix Outdoor 2012 - Peixe Urbano Money Machine

Gold Outdoor 2012 - Peixe Urbano money Machine

Bronze Direct 2012 - Peixe Urbano Money Machine

Bronze Press 2012 - Volkswagen Beep-Beep

Bronze Press 2013 - Audi Cornering Lights

Bronze Film 2014 - Volkswagen Mirrors

Silver Press 2015 - Audi Luxury Maps

Silver Outdoor 2015 - Audi Luxury Maps

Silver Film 2015 - Volkswagen Mirrors (Elevator)

Silver PR 2016 - ABTO Donation Badges

Bronze Promo 2016 - ABTO Donation Badges

Bronze Press 2016 - Jeep Refuel Campaign

FIAP

Gold Promo 2012 - Peixe Urbano Money Machine

Bronze Outdoor 2012 - Peixe Urbano Money Machine

Bronze Press 2013 - Volkswagen Beep-Beep

Bronze Press 2013 - Volkswagen Beep-Beep (Single, Ants)

Bronze Film 2014 - Volkswagen Mirrors

Bronze Film 2014 - Visa Guinsu Knives

Bronze Press 2014 - Audi Collection

Gold Innovation 2016 - ABTO Donation Badges

Silver PR 2016 - ABTO Donation Badges

EL SOL

Bronze Promo 2012 - Peixe Urbano Money Machine

Gold Film 2014 - Volkswagen Mirrors

Bronze Film 2014 - Visa Guinsu Knives

EL OJO DE IBEROAMERICA

Bronze Press 2006 - Fuji Old Hands

Bronze Press 2006 - Avon novA

Bronze Outdoor 2012 - Peixe Urbano Money Machine

Bronze Press 2012 - Volkswagen Truck Driver

Bronze Film 2014 - Visa Guinsu Knives

Bronze Press 2016 - Jeep Refuel Campaign

PROFISSIONAIS DO ANO REDE GLOBO

Finalist 2008 - Banco Real Doors

Winner 2014 - Sudeste Capitais Campaign Volkswagen Mirrors

PREMIO ABRIL

Finalist Grand Prix Print 2012 - Volkswagen Tiguan with Park Assist II

CCSP (Brazilian Creative Club)

Gold Integrated Campaign 2008 - Nokia Music Conects Us

Gold TV & Cinema 2009 - Banco Real Doors

Green Star 2011 - Akatu Exclusive Beach

Silver Outdoor 2012 - Peixe Urbano Money Machine

Gold Radio 2014 - Bradesco Insurance Phone Hold Time

Bronze Tv & Cinema 2014 - Volkswagen Mirrors

Several in Books

EFFIE AWARDS

Gold 2011 - Akatu Exclusive Beach

LÜRZER’S ARCHIVE MAGAZINE

23 publications

OTHERS
New York Festivals Grand Jury Member 2018 - TV & Cinema category
Miami Ad School Sao Paulo Teacher 2014 - 2015 - Portfolio Orientation

Pablo London - current \ Creative Director
TBWA\Media Arts Lab London 2018 - 2019 \ Creative Director
Mother London 2016 - 2018 \ Creative Director
MullenLowe London 2015 - 2016 \ Senior Creative Art Director
Leo Burnett Tailor Made Sao Paulo 2014 - 2015 \ Senior Creative Art Director
AlmapBBDO Sao Paulo 2010 - 2014 \ Senior Creative Art Director
Lew’Lara\TBWA Sao Paulo 2007 - 2010 \ Senior Creative Art Director
DPZ Sao Paulo 2004 - 2007 \ Creative Art Director

EDUCATIONAL BACKGROUND
Bachelor in Advertising and Communications @ University of Brasilia, UnB.
One of the most prestigious universities of South America.

CONTACT
ppaulo@gmail.com \ +44 7521 053218