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PEDRO ROSA

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CORAL \ TOUCHING COLOURS

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Neuroscience shows that in blind individuals, the same brain areas activated by seeing color are triggered by emotion.
So we co-created a color catalog with them — designed not to be seen, but to be felt. Overnight, we helped Coral forge a connection with over 6 million Brazilians who had long been excluded from choosing the colors of their own homes.

GLASS[Touching_Colors] BOARD_FANS.jpg
E05-ICRAFT[Touching Colors] Board_BOX.jpg
[Touching_Colors] APOIO_PHYSICAL_CATALOG.jpg
[Touching_Colors] APOIO_AD.jpg
characters touching colors.jpg

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