CCSP Brazilian Creative Club - Silver Digital (Best Use of UGC)
CCSP Brazilian Creative Club - Bronze Digital (Games)

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When Mentos and Fortnite created a launcher fueled by Mentos and soda, we created Experim3ntos. And we turned 20 years of one of the world’s most enduring memes — Mentos and soda — into a live campaign mechanic. In Brazil, a country that lives and breathes memes, every experiment video ever uploaded became a promo code for a soda-powered Fortnite weapon. Submit any URL, unlock the weapon and reveal its in-game location, with AI validating each entry in real time. Decades of user-generated content became the engine of the campaign.