Cannes Lions - Gold Lion Health & Wellness (Health Services & Corporate Communication Direct)
Cannes Lions - Silver Lion Health & Wellness (Health Services & Corporate Communication Entertainment)
Cannes Lions - Silver Lion Social & Creator (Healthcare)

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Gamers live for launch day, but launches usually happen on workdays. So we turned an obscure Brazilian legal right into the ultimate game pass: donate blood and earn a paid day off to play on day one. The idea transformed every game release, not just Ubisoft's, into a reason to save lives.