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PEDRO ROSA

  • Featured Work
  • About

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AB InBEV \ THE BEER WITH A UKRAINIAN HEART
The story of when AB InBEV brewed Ukraine’s most loved beer in exile, to help Ukrainians at home.
Cannes Lions - Bronze Lion Brand Experience & Activation

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VISA \ KNIFE
Installment buying is a big thing in Brazil. And with Ourocard one can split purchases in up to 48x. We created a digital film parodying the 80’s classic-hard-selling Ginsu knives infomercial in which the knives were promoted as if they were as sharp as samurai swords, splitting virtually any object. But we used credit cards instead of knives. Our film went viral, earning nearly 4 MM views overnight.
El Sol - Bronze
El Ojo de Iberoamerica - Bronze
CCSP Brazilian Creative Club - In Book Other Screen Films
https://www.youtube.com/watch?v=ckcyGSLvwkI

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AUDI \ AUDI COLLECTION
Cannes Lions - Silver Lion Press (Craft Art Direction)
FIAP - Bronze Press

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VOLKSWAGEN \ HUMAN CRASHES
D&Ad - Wood Pencil Crafts for Advertising Photography
El Ojo de Iberoamerica - Bronze Press
Clio Awards - Shortlist Press

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AKATU \ MORE IS LESS
The One Show - Merit Out of Home (Posters)
The One Show - Merit Design (Posters)
Cannes Lions - Shortlist Outdoor (Posters)
CCSP Brazilian Creative Club - In Book Press

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BRASIL KIRIN \ FOR THOSE WHO DON’T NEED ALCOHOL
The One Show - Bronze Pencil Print & Outdoor Full Page or Spread Campaign
The One Show - Merit Print & Outdoor Collateral Posters Campaign
Lürzer’s Archive - Print Ad of The Week (Doll)

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ASPIRIN \ VASE
Cannes Lions - Shortlist Outdoor

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VOLKSWAGEN \ REPELLENT
We created a mosquito repellent and promoted it as if it were a fancy French fragrance through many platforms. An integrated non-traditional approach to promote Touareg’s “Luxurious and off-road” positioning.

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VOLKSWAGEN \ 90º PARK ASSIST
Premio Abril Print Grand Prix - Finalist

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VISA \ FIFA WORLD CUP GLOBAL CAMPAIGN
Global campaign to promote the 2014 FIFA World Cup in Brazil.

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FUJI \ OLD HANDS
Cannes Lions - Shortlist Outdoor
CCSP Brazilian Creative Club - In Book

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VOLKSWAGEN \ EXTENDED WARRANTY
Digital + print & publishing effort to launch the new Golf GTI with 220 hp. Why someone would want a car so fast? Yeah baby, to overtake the slowpokes. With this in mind, we created a quirky extended warranty on one tiny, but essential, part of the new VW’s model: left turn signal light bulbs.
Lürzer’s Archive

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AUDI \ CORNERING LIGHTS
Wave Festival - Bronze Press

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P&G GLOBAL \ UNFINISHED JOBS
Lürzer’s Archive

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ESSO \ FLANNEL COVER: AN AD TO KEEP
Cannes Lions - Silver Lion Media

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COLLECTION-1_o_1500.jpg
COLLECTION-2_o_1500.jpg
COLLECTION-3_o_1500.jpg
truck_driver_vw_o_1500.jpg
old_lady_o_1500.jpg
akatu_car_poster_o_1500.jpg
akatu_building_poster_o_1500.jpg
akatu_-chimneys_poster_o_1500.jpg
BrasilKirin-0Alcohol-Dog-59.4x42_1500.jpg
BrasilKirin-0Alcohol-Tiger-59.4x42_1500.jpg
aspirin_vase.jpg
REPELLENTdesign.jpg
PL735_TIGUAN_PARK_ASSIST_90_o_1500.jpg
visa_world-cup-star-wars_2x_1340.jpg
visa_world-cup-the-simpsons_2x_1340.jpg
fuji grandma.jpg
gti-extended-warranty_o_1000.jpg
55X37_ANUN-A4-BIXENON_o_1500.jpg
PL735_MOM_o_1500.jpg
PL735_MOOSE_o_1500.jpg
unfinished foot.png
unfinished leg.png
an ad to keep.jpg

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